Bespoke websites that look sharp and work hard.
I design and build custom websites in Framer, one of the most powerful modern web platforms available. The result: sites that are visually stunning, fast to load, built for performance, and designed with conversion in mind from the very first wireframe.
Whether you need a one-page landing site to launch quickly, a multi-page business website, a portfolio, or a brand refresh, every project is handled personally by me, from brief to launch.
As a certified Framer expert and Figma specialist, I bring both design rigour and technical precision to every build. No page builders, no off-the-shelf templates, just clean, custom work built around your goals.
- Custom design, no templates
- Built in Framer, fast and reliable
- SEO foundations included as standard
- 2 rounds of revisions, multi-page sites quoted on request
Intuitive, beautiful app interfaces, designed for real users.
Good app UI isn't just about how it looks, it's about how it feels. I design mobile and web app interfaces in Figma that are intuitive to use, visually consistent, and ready to hand off to your development team with a full component library and spec documentation.
I've designed app and web interfaces for real users at scale, from marketing sites to production tools. Recent work includes AppleRefurb.com and a private, invite-only client portal for retainer clients, with authentication, live data, and component systems.
Services include full product UI design, user flows, component systems, and redesigns of existing apps that need a refresh.
- Full UI design in Figma
- User flows, wireframes and component library
- iOS, Android and web
- Full developer handoff with specs and prototype
Custom web apps, built for real business problems.
Not every business need can be solved with a marketing website. Sometimes you need a tool, a client-facing portal, an internal dashboard, a product that actually does something. That's web application development, and it's something I've been building alongside design work from the start.
I've designed and built real, production web apps used by real users, including an invite-only client portal for managing projects, requests, brand assets, quotes, and invoices, and AppleRefurb.com, a live product tracking app monitoring Apple's refurbished store across the UK and US, with real-time inventory, filtering, search, and user price alert notifications.
If you have an idea for a tool, a portal, or a product, something that actually does a job rather than just looks good, I can design and build it end-to-end.
quoted scoped individually, get in touch to discuss
- Client portals, dashboards and SaaS tools
- Live data, API integrations and user authentication
- Responsive across desktop, tablet and mobile
- Ongoing maintenance through a retainer plan
Client portal, requests, brand assets, invoices & analytics
Product tracking app, live inventory, filters, search & price alerts
Branded emails that actually get opened, and acted on.
Email remains one of the highest-ROI marketing channels available, but only if your emails look great and load reliably across every inbox. I design and build HTML email templates and full campaign sequences that are pixel-perfect in Gmail, Apple Mail, Outlook, and beyond.
From a single promotional template to a full onboarding flow, newsletter design, or drip campaign, I handle the design and the code so your team just needs to fill in the content and hit send.
- Bespoke HTML design, tested across all major inboxes
- Mobile responsive as standard
- Newsletters, drip sequences and transactional flows
- Delivered as HTML or imported to Mailchimp, Klaviyo and others
For couples
A beautiful, personal wedding website your guests will actually use.
A wedding website takes the stress out of communicating with guests. Venue details, timings, dress code, gift registry, dietary requirements, FAQs — all in one place, always accessible from any phone. No more answering the same questions 40 times over.
For a recent couple’s country-house celebration, I built a full Framer site with a live countdown, interactive schedule, gift registry links, an FAQ accordion, venue and accommodation details, and a contact form. Guests found everything on their phones in one place, and the couple spent far less time fielding repeat questions.
Every wedding website I build is completely bespoke — designed around your names, your date, your colours, and your story. Elegant, personal, and a world away from the generic templates on The Knot or Hitched.
- Fully custom design — your colours, fonts, and style
- Live countdown timer to the wedding day
- Schedule, venue, accommodation and travel info
- Gift registry links, FAQ, and contact form
Example concept — country house wedding, summer 2024
Google Business ProfileGet found locally, and make the right first impression on Google.
For most small and medium businesses, Google Business Profile is the single highest-impact thing they can do for local visibility. When someone searches for your type of business nearby, your Google listing often appears before your website, your social media, and everything else.
Yet most small businesses either haven't claimed their profile, have outdated information, no photos, no reviews strategy, or aren't using the features that push them higher in local results. It's completely free, but requires real effort to do properly.
I handle the full setup and optimisation so your business shows up correctly in Google Search and Google Maps, with accurate information, the right categories, strong photos, and a profile that builds trust before a customer even clicks through to your site.
- Full profile setup and verification
- Keyword-optimised description, categories and photo strategy
- Review strategy and response templates
- Ongoing management available through a retainer plan
Maintenance & support
Keep your site performing with a monthly plan.
Your website isn't a one-off project, it needs ongoing care to stay fast, up to date, and competitive. My retainer plans give you a reliable, dedicated designer on call each month, without the cost of hiring in-house.
Essential upkeep for sites that need light, reliable monthly support to stay current and running smoothly.
- 1 CMS / content update per month
- Tweaks to existing pages
- Monthly security & performance checks
- Technical support for minor fixes
- Domain & Cloudflare support
For businesses regularly updating content and wanting to grow their site's performance and reach over time.
- Up to 4 CMS/content updates per month
- 1 newsletter design per month
- Light SEO improvements
- Monthly performance summary
- Tweaks to existing pages and components
For businesses that need frequent updates, regular content, and steady site improvements as standard.
- Up to 8 CMS/content updates per month
- Up to 2 newsletters per month
- Light new builds (new sections/components)
- Priority scheduling
- Monthly strategy check-in
Minimum 3-month term when paying monthly. 30 days' notice required for cancellation. Extras billed at your plan's hourly rate. Build a custom plan →
How it works
A simple, transparent process, every time.
Brief & discovery
We kick off with a call or form submission to understand your business, goals, target audience, and existing brand assets. No lengthy questionnaires, just a focused conversation.
Design & concept
I put together initial designs in Figma for your review, layout, typography, colour, and copy structure. You give feedback; I refine until it's exactly right.
Build & test
Once designs are approved, I build the site in Framer, fully responsive, cross-browser tested, and optimised for speed. You get a preview link before anything goes live.
Launch & handover
I connect your domain, push the site live, and make sure everything is running perfectly. Ongoing content updates, improvements, and support are available through a retainer plan.
FAQ
Common questions about working with axoi.
Not sure which service you need?
Just get in touch, I'll ask a few questions and come back with a recommendation and a free quote, no strings attached.